Web site: stokkeusa.com
Stokke (pronounced Stuck-Ah) is a Norwegian based baby gear company that traces its roots back to 1932. As you might guess, Norway’s influence on the world baby gear market has been slight, but Stokke has had modest success here in the U.S., especially in the high chair category with the Tripp Trapp.
Stokke’s strollers, however, have never quite gained much traction. Why? Exhibit A: The Stokke Xplory.
The futuristic Xplory might look like something George Jetson would have pushed his boy Elroy around in, but it failed to make a splash when it was introduced to the U.S. ten years ago. Here’s an overview of the Xplory and Stokke’s newer strollers.
The models. Like Bugaboo’s Cameleon, the Xplory ($1100 to $1532, depending on fabric) is a modular system that includes a frame with rubber tires and a seat that can attach to the frame either forward or rear facing. The Stokke’s key feature is its high-altitude seating. The pitch, according to Stokke, is to keep baby higher off the ground so they are away from exhaust fumes, slobbering Labradors, etc. (the target market is urban parents).
In addition to a generous canopy, adjustable footrest and a raft of accessories, Xplory has optional car seat adapters for Maxi Cosi, Nuna, Peg Perego, Chicco and Cybex. What’s missing? If you answered, “storage basket,” you are correct—instead Stokke throws in a shopping bag that is attached to the front of the unit.
Next, Stokke has the Crusi (26 lbs., $1550) which clearly riffs on Phil & Ted’s inline buggy, with the optional second seat riding below the main seat. The Crusi is newborn-ready with a fully-reclining stroller seat that can face forward or rear. Unlike the Xplory, however, the Crusi’s seat can’t change height. (The handle, however, is height adjustable). Very pricey at $1550! The second seat is sometimes sold separately for $300 and an optional carry cot/bassinet is $400 (FYI the carry cot is not recommended for overnight sleeping).
The Stokke Scoot is the lighter weight cousin to the Crusi—it weighs 23 lbs. and runs $600. While you get the same reversible seat as the Crusi, this model omits the optional carry cot or sibling seat. The basket is also smaller, as are the wheels.
Finally, Stokke has added an all terrain stroller dubbed the Trailz (30 lbs). This $1300 model features air filled tires, height adjustable handle, a five-position reversible seat with full recline and a waterproof shopping basket. Car seat adapters are available for Peg Perego, Maxi Cosi, Nuna and Cybex infant seats.
Our view. So why haven’t you seen the über rich pushing the Stokke Xplory around Greenwich Village? That’s because for the most part, the Xplory has been a bust. For years and for reasons unexplained, Stokke resisted making infant car seat adapters for the Xplory—this was a major strategic blunder that cut the Xplory’s appeal in the U.S.
Second, little design issues plagued the stroller. Example: the handle and most of the Xplory’s frame is injection-molded plastic . . . not something you’d expect from a $1000+ stroller. The “plastic-y” feel turns off many, while the lack of a basket is another major negative. Instead the Xplory has a “shopping bag” that attaches to the frame . . . right.
And look at the fold for the Xplory—it folds into four separate pieces. You first remove the foot rest, bumper bar and seat before you fold the chassis. Really? We’re guessing the same person in Norway who thought this was smart also considers boiled cod a delicacy.
Add in the dinky canopy and hotel mini bar prices for accessories ($300 for a winter foot muff?) and you can see why the Stokke Xplory just doesn’t make the cut.
Stokke’s trio of new models (Crusi, Scoot, Trailz) have garnered very little real world feedback from parents, probably due to the $1000+ price tags.
Bottom line: Stokke is a pass. Baby Bargains Resale Rank: Good.