A new crib brand has landed in chain stores in recent weeks: Butterfly Living is selling cribs under its own name in Target and under a license from Carter’s and Amy Coe in Babies R Us.

Example: this crib at Target for $329 (pictured) in a natural finish is very similar to a “Cottage” crib in white at Babies R us for $300.

So who is Butterfly Living? An industry source tells us the brand was started by an ex-Delta employee. Imported from China, the company’s dressers are RTA (ready to assemble). Or “painfully RTA,” as our source put it!

Since the brand is so new, we haven’t heard any reviews from readers yet. So if you’ve bought a Butterfly Living or Cater’s crib or dresser, post your thoughts here!

Update: Butterfly Living was acquired by Summer Infant in July 2009. You can you find their furniture on Summer’s web site here.