Stroller brand review: Kolcraft
Stroller brand review: Kolcraft. Kolcraft is the exception to the rule that you need a successful infant car seat to succeed in the stroller market—despite the lack of any travel systems, Kolcraft has survived, thanks to an emphasis on underserved market segments (namely double strollers).
The models. Kolcraft sells strollers under two brands: Kolcraft and Contours. Kolcraft is sold as entry-level models at chains stores like Walmart; Contours is the upscale offering featuring multi-function and double strollers. (Kolcraft used to sell strollers under the Jeep brand, but that license ended in 2014. New Jeep strollers are sold under the J is for Jeep brand, which is not affiliated with Kolcraft.)
Kolcraft’s entry-level offering is the Cloud umbrella stroller sold at Walmart for $27. The Cloud is your basic umbrella stroller with cup holder, storage basket and extended canopy—not a bad deal for the price. The Cloud Plus adds a one-hand fold, multi-position seat recline and child snack tray for $79.99 $69.99 (11.8 lbs.). There’s even a Cloud Double side-by-side stroller for
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FYI: Kolcraft also has some bare-bones umbrella strollers with Major League Baseball team themes; these run around $40.
The biggest sellers in the Contours line are their double strollers. The Options Elite Tandem Double Stroller (
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Kolcraft sells a bassinet accessory for the Options Elite strollers priced at
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Kolcraft has released its most expensive ($700) and ambitious stroller yet: the Contours Curve. This tandem double stroller offers a unique six wheel design to provide more maneuverability. We tried it out ourselves and noted the extra two wheels in back do offer better weight distribution for better turning. It’s also easier to maneuver over curbs.

The Contours Curve doesn’t fold very compactly and it weighs a whopping 40 lbs. But the maneuverability is impressive.
Other features include leather detailing, SPF 50 canopies with mesh extensions, sonic welded fabric (limits water leakage), adjustable footrest, standing fold with auto lock and side access basket. If you’re looking for a small fold, however, the Curve doesn’t have it. Those extended wheels mean the fold is big. And it’s heavy at 40 lbs.
The stroller has only been out a short time, so we don’t have much feedback from parents yet. But at that price, the pressure is on the Curve to be truly amazing.
Kolcraft’s most recent stroller in the line is the Bitsy, an ultra lightweight stroller (13.5 lbs.; pictured below). Priced at
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Our view. Dollar for dollar, these are the best affordable strollers on the market. Compared to other low-end brands (Graco, Cosco), Kolcraft shines.
We like the affordable Cloud strollers—parents tell us they are a good value for the dollar, praising the simple fold and extended canopy (something often missing in the under $100 stroller market).
The Contours Options tandem is an excellent double stroller. The only disadvantage: weight. At 30+ lbs, the Options is bulky when folded (it can easily eat up the entire trunk in a vehicle). While fans loved the multiple configurations and overall ease of use, the lack of a parent console (save one skimpy cup holder) is a bummer.
The new Contours Curve was too new as of press time to give a verdict. Baby Bargains Resale Rank: Fair. Rating: B+