Web site: babybedding.com

Carousel/Baby Bedding Online used to sell its line of bedding exclusively through retail stores at premium prices. Over a decade ago, however, they decided to change to an Internet-only sales model online at BabyBedding.com.

Selling directly to consumers resulted in lower prices—today their sets run $200 to $400. These are reasonable prices for an all cotton, 200+ thread count bedding line (with elastic all around). Now Carousel offers two piece sets with just the sheet and dust ruffle or three piece sets that add a bumper. You can purchase additional sheets for $40, blankets, comforters, crib rail covers and more. Looking for quality portable crib sheets or matching cradle sheets? How about rocking chair pads and high chair pads? They’ve got them. 

What if you want to custom design your baby’s bedding? This is where Carousel really shines. The site’s Nursery Designer tool allows parents to mix and match any of the patterns and colors available, using drop and drag swatches. For example, let’s say you plan to get a comforter (not for use in a crib, but for play on a floor). You can pick a fabric for the front then a different fabric for the back. Or another color/pattern for the sheets. Or you might like your sheets to come in two or three different patterns. The crib skirt can also be customized. Then you’ll be able to see the final nursery on line with all the different patterns and colors. When you pick your first pattern, the site will recommend some solids and patterns that go together—but you can pick anything you like. Prices are similar to Carousel’s ready made designs.

Finally, if you want to save a few bucks but still want Carousel quality, the company has an online outlet store with the some great deals (up to 75% off) at their old physical outlet in Atlanta, but you don’t have to live near Atlanta to get them.

What do parents think about Carousel? Universally parents praise Carousel’s great prices and quality. One mom noted that not only were the prices great, but even after repeated washing the crib set “still looks new!” Overall, we recommend Carousel—good designs, great quality and affordable prices. Rating: A