A former VP of sales for Baby Trend plans to launch
his own stroller line, dubbed Joovy. It features bright colors and imported
strollers. Example: the Zoom, a $180 stroller with extended canopy, parent tray
and easy fold. We liked the bright looks, but didn?t see anything really
innovative here. Joovy is trying to line up distribution.
A former VP of sales for Baby Trend plans to launch
his own stroller line, dubbed Joovy. It features bright colors and imported
strollers. Example: the Zoom, a $180 stroller with extended canopy, parent tray
and easy fold (see below; right). We liked the bright looks, but didn?t
see anything really innovative here. Joovy is trying to line up
distribution.
Some
pics:
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