Good news for nursery furniture shoppers looking more options on the affordable end of the market: Kolcraft, known for their affordable strollers and other gear, is launching a furniture division called Mira Studios. Kolcraft has lured away the former head of Westwood Design to give the line a jump start. No word on pricing and options yet (the line will be unveiled at an industry trade show next month in Vegas); below is the press release. —
KOLCRAFT ENTERPRISES ANNOUNCES THE NEW BABY FURNITURE BRAND MIRA STUDIOS
CHICAGO (September 16, 2013) – Kolcraft® Enterprises is proud to announce its newest venture in baby product manufacturing by creating a furniture division of the business. Kolcraft’s new division, Mira Studios, will focus on baby furniture, especially cribs.
With this new division, Kolcraft is excited to announce its recent hire of Scott Krueger, who will join this new division as Vice-President of Furniture. Within this role, Krueger will lead Kolcraft into the wood and furniture baby market. Scott Krueger, co-founder of Westwood Design, brings over 30 years of experience to this category.
Along with Krueger, Scott Bennett, a designer and engineer from Westwood Design, has also joined the Kolcraft team. With this newly formed experienced team and Kolcraft’s position in the marketplace, there is a lot of opportunity. Scott Krueger states, “We are very excited about our new home [at Kolcraft] and are ready to move the industry forward with new products and new ideas.” Kolcraft will introduce the Mira Studios line at the ABC Show in Las Vegas, October 15-18, 2013.
For more information about Kolcraft Enterprises, Inc., visit http://www.kolcraft.com/ About Kolcraft® Kolcraft Enterprises is a third generation family-owned baby gear company that began in 1946 in Chicago. Kolcraft partners with some of the most famous brands in the world including Sealy®, Jeep® and Sesame Street®. They are the leading crib mattress manufacturer in the USA and design and manufacture strollers, walkers, bassinets and a variety of other must-have baby gear.
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