Britax debuts new low-price car seats: Allegiance ($200), Emblem ($240)
Published:. Britax debuts new low-price car seats: Allegiance ($200), Emblem ($240) Britax has kicked off the new year with a surprise—two new car seats from a lower price line called Essentials starting at $200.
These are scaled down car seats that omit some features (like enhanced side impact protection) seen on their $300 seats.
Our quick take: Britax is feeling the heat from competitors like Graco, whose all-in-one seats like the 4Ever and Milestone were deeply discounted under $200 during the holiday season. At the low end of the price spectrum for convertible seats, Britax’s only entry that is under $200—the Roundabout—is an aging seat that doesn’t stack up well against the Graco models, value-wise. We expect these new seats will replace the Roundabout, which is now out of stock on Amazon.
The Britax Allegiance ($200) works up to 65 lbs. and features a 10-position harness and foam-lined shell for basic side impact protection. Walmart has it online for $191. Target has it in stock now for $200. Amazon now has it in stock for $199.
You still get the SafeCell impact protection seen on the more expensive seats. Price: $200. Seven fashions. Here is the blue (Azul) fashion:
Here are the Allegiance specs:
Child Weight – Rear Facing:
5 – 40 lbs
Child Weight – Forward Facing:
20 – 65 lbs*
Child Standing Height:
49″ or less
Child Seated Shoulder Height – Rear Facing:
9 – 16.75″
Child Seated Shoulder Height – Forward Facing:
12 – 16.75″
18.5″ W x 26″ H x 21″ D
Seat Area Depth / Width:
11″ / 11″
Harness Slot Heights:
8.5″ / 9.5″ / 10.5″ / 11.5″ / 12.5″ / 13.5″ / 14.5″ / 15.5″ / 16.5″ / 17.5″
Buckle Strap Depths:
5″ / 7.5″
The Britax Emblem is $240 and adds extra foam for additional side impact protection. Otherwise, it is similar to the Allegiance. Walmart has this seat listed for $224, but it is out of stock as of this writing. Amazon has it in stock now for $240..
The specs for the Emblem are the same as the Allegiance. Here’s a look at the Emblem: